Specs
Buick Futura Book
All Caps
Tracking: 100
Leading: 1.1x Font Size
CSS Font Stack: Buick Futura Book, Helvetica, Arial, Sans-Serif
Specs
Futura Bold
All Caps
Tracking: 100
Font Size: 1/2 Headline Size
Leading: 1.2x Font Size
CSS Font Stack: Futura, Helvetica, Arial, Sans-Serif (font weight: bold)
Specs
Futura Bold
All Caps
Tracking: 100
Font Size: 1/3 Headline Size
Leading: 1.2x Font Size
CSS Font Stack: Futura, Helvetica, Arial, Sans-Serif (font weight: bold)
Body copy should be set in Avenir Next LT Pro Regular. Use sentence case, with proper punctuation. Use Title Case when typing out vehicle names. Only use demi-weight when emphasis is needed.
Specs
Avenir Next LT Pro Regular
Tracking: 20
Font Size (OOH): 1/2, 1/3 or 1/4 Headline Size
Font Size (Print): 10 or 12 pt
Font Size (OLA): 2/3 Headline Size
Leading: 1.4x Font Size
CSS Font Stack: Avenir Next LT Pro, Helvetica, Arial, Sans-Serif
Pull quotes should be used sparingly, but can add elegance and impact when appropriate.
Specs
Harriet Text Regular
Tracking: 25
Font Size: 2/3 Headline Size
Leading: 1.3x Font Size
CSS Font Stack: Harriet Regular, Times New Roman, Serif
Captions make use of Harriet Text Regular and can appear inline or rotated at a 90-degree angle where appropriate.
Specs
Harriet Text Regular
Tracking: 25
Font Size: Same or 2/3 Body Copy Size
Leading: 1.6x Font Size
CSS Font Stack: Harriet Regular, Times New Roman, Serif
Disclaimers should be set in Avenir Next LT Pro Regular, with proper punctuation. Always make disclaimers as small as legal will allow.
Specs
Avenir Next LT Pro Regular
Tracking: 20
Font Size: As small as possible!
Leading: 1.1x Font Size
CSS Font Stack: Avenir Next LT Pro, Helvetica, Arial, Sans-Serif
When setting “TourX” in headlines, make “OUR” 73% as tall as “T” and “X”, and set “OUR” in Buick Futura Medium.
When setting “TourX” in subheads and body copy, simply type it out in upper/lowercase (“TourX”).
