Clean

Information Design

Simple × Transparent

Always use icons from the approved Buick icon set.

Use consistent styling for all tables and info-graphics.

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Content Icons

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Build & Price

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Starting At

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Current Offers

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Specs

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MPG

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Towing

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Seating

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Powertrain

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Safety

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Technology

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User Interface Icons

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Expand

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Shrink

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Radio Button

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Radio Button

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Arrow

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Launch New Page

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Carousel

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Social Media Icons

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Facebook

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Twitter

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YouTube

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Instagram

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Table Design Reference

Always show off features and specs using a “waterfall” layout.

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Primary Buttons

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Specs

Buick Futura Book
All Caps
Tracking: 125
Leading: 1.1x Font Size
CSS Font Stack: Buick Futura Book, Helvetica, Arial, Sans-Serif
Fill: None
Text Color & Stroke: #C9480C

On Hover:
Fill: #F26522
Text Color: White

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Specs

Buick Futura Book
All Caps
Tracking: 125
Leading: 1.1x Font Size
CSS Font Stack: Buick Futura Book, Helvetica, Arial, Sans-Serif
Fill: None
Text Color & Stroke: #3F3F38

On Hover:
Fill: #3F3F38
Text Color: White

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Buttons inside boxes can have stacked labels to save space. When stacking, be sure to maintain space between the label and arrow, and center the arrow vertically.

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Buttons inside boxes can have stacked labels to save space. When stacking, be sure to maintain space between the label and arrow, and center the arrow vertically.

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Specs

Buick Futura Book
All Caps
Tracking: 125
Leading: 1.1x Font Size
CSS Font Stack: Buick Futura Book, Helvetica, Arial, Sans-Serif
Text Color: #C9480C

On Hover:
Text Color: #3F3F38

Secondary Buttons

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Specs

Harriet Text Regular
Title Case
Tracking: 25
Leading: 1.1x Font Size
CSS Font Stack: Harriet Text Regular, Georgia, serif
Fill: None
Text Color & Stroke: #C9480C

On Hover:
Fill: #F26522
Text Color: White

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Specs

Harriet Text Regular
Title Case
Tracking: 25
Leading: 1.1x Font Size
CSS Font Stack: Harriet Text Regular, Georgia, serif
Fill: None
Text Color & Stroke: #3F3F38

On Hover:
Fill: #3F3F38
Text Color: White

Discover
More

Buttons inside boxes can have stacked labels to save space. When stacking, be sure to maintain space between the label and arrow, and center the arrow vertically.

Discover
More

Buttons inside boxes can have stacked labels to save space. When stacking, be sure to maintain space between the label and arrow, and center the arrow vertically.

Discover More

Specs

Harriet Text Regular
Title Case
Tracking: 25
Leading: 1.1x Font Size
CSS Font Stack: Harriet Text Regular, Georgia, serif
Text Color: #C9480C

On Hover:
Text Color: #3F3F38

Hotspots

Specs

Buick Futura Book
All Caps
Tracking: 125
Leading: 1.1x Font Size
CSS Font Stack: Buick Futura Book, Helvetica, Arial, Sans-Serif
Fill: #F26522
Text Color: White

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