Clever

Logo

Intelligent × Nimble

Buick logos and lockups should appear on white whenever possible.

Never re-create or cover the logo.

Use initial caps when typing out vehicle names in body copy.

The Tri-Shield

Use the Tri-Shield without the BUICK logotype on Buick-owned properties, such as: site, in-dealer, retail, etc.

Download Tri-Shield Logo

Large Tri-Shield

Maximum detail for a diameter of 7"/504px or more.

Medium Tri-Shield

Use when diameter is between 1"/72px and 7"/504px

Small Tri-Shield

Simplified for a diameter of 1"/72px or less

Preferred Logo Lockups

Use the Tri-Shield with Buick logotype on non-Buick-owned properties, such as: OLA, OOH, etc.

Download Preferred Lockups

Horizontal

Clear space is determined by the height of the letter “I”.

Vertical

Clear space is determined by the height of the letter “I”.

CHOOSE BACKGROUND COLOR

Embroidery / Screenprinting Lockups

Use this only as needed for appropriate embroidery or screenprinting applications. Never use in other channels.

Horizontal

Clear space is determined by the height of the letter “I”.

Vertical

Clear space is determined by the height of the letter “I”.

CHOOSE LOGO COLOR

Logo with Vehicle Name

Now viewing lockups for:Enclave

Download Vehicle Name Lockups

Horizontal

Clear space is determined by the height of the letter “I”.

Vertical

Clear space is determined by the height of the letter “I”.

CHOOSE BACKGROUND COLOR

“New” Vehicle Lockup

Download “New” Vehicle Lockups

Horizontal

Clear space is determined by the height of the letter “I”.

Vertical

Clear space is determined by the height of the letter “I”.

CHOOSE BACKGROUND COLOR

“All-New” Vehicle Lockup

Now viewing lockups for:Enclave

Download “All-New” Vehicle Lockups

Horizontal

Clear space is determined by the height of the letter “I”.

Vertical

Clear space is determined by the height of the letter “I”.

CHOOSE BACKGROUND COLOR

“First-Ever” Vehicle Lockup

Now viewing lockups for:Enclave Avenir

Download “First-Ever” Vehicle Lockups

Horizontal

Clear space is determined by the height of the letter “I”.

Vertical

Clear space is determined by the height of the letter “I”.

CHOOSE BACKGROUND COLOR

Logo with Summation Line

Download Summation Line Lockups

Horizontal

Clear space is determined by the height of the letter “I”.

Vertical

Clear space is determined by the height of the letter “I”.

CHOOSE BACKGROUND COLOR

Co-Branded Lockups

Download Co-Branded Lockups

Buick + GMC Horizontal

Clear space is determined by the height of the letter “I”.

Partner Logos

Clear space is determined by the height of the letter “I”.