Photos should feel like authentic, candid moments. Treat every photo op like a fashion shoot.
Backgrounds/foregrounds that contrast well with the vehicle.
Unexpected angles that capture the spirit of every moment.
Clean, simple backgrounds with a place for your eye to rest.
When showing off features, vehicles should be shot in fresh, simple studio settings that celebrate the form and function of each feature.
Angles that show off multiple features, like technology and refinement.
Show feature up-close, at an interesting angle that treats the feature like jewelry.
Zoom in on stiching and leather of premium materials to show detail.
Highlight important features with refined orange overlays.
When we don’t have an actual vehicle to shoot, don’t try to fake it with CG and photos. Go the other way: create simple, artistic environments that feel worthy of a gallery.
Show signs of life without taking away from the design-centered view of the vehicle using a white-on-white background environment.
It’s great to show vehicle features in a white studio setting, as long as the image feels as though it is placed in an actual studio, with real light and shadows, not cut out on white.
Always make sure jelly beans are proportionate to each other. Work with vehicle client to determine hero color.
Vehicle order from left to right: Cascada, LaCrosse, Regal GS, Regal Sportback, Regal TourX, Encore, Envision, Enclave
