When the DigitasLBi team took on the task of redesigning the Goodyear corporate site, we knew a responsive design was a must. Because we have a diverse target audience we wanted to focus on user experience and create a site that can seamlessly transition from desktop to handheld devices without sacrificing content or style.
A diverse audience, ranging from job seekers to investors and press, made it essential that we create a device-agnostic experience able to deliver relevant information no matter the search criteria.
Goodyear prides itself on its innovative spirit, and we were determined to infuse this mentality directly into the site itself. With an animated, engaging design, this site demonstrates Goodyear's dedication to innovation, conveying the cutting-edge, customer-focused philosophy that permeates every facet of the brand.
While building this site, we were able to work with a number of third-party vendors on everything from stock information sharing, to webcasts and press releases, seamlessly integrating their technology into a holistic experience that was fluid, informative, and visually appealing.
Bounce rate decreased 38% after launch, resulting in an additional 160K engaged visits per year
Pages per visit increased 55% after launch, resulting in an additional 1.3MM additional content views per year
Organic keywords increased 95% in the first months after launch